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Music streaming platform Spotify announces MENA launch

By Sheetal Sukhija, Dubai News
16 Nov 2018, 01:41 GMT+10

DUBAI, United Arab Emirates - In a bid to cater to millions of potential consumers in the region, the music streaming giant, Spotify has announced the launch of its service across the Middle East and North Africa.

Dubbed as the worlds most popular paid music streaming service, Spotify announced that its service would now be available in 13 Arab markets.

While Spotify's service has been available in the region unofficially for several years now, said that it has now officially launched its service in Saudi Arabia, the United Arab Emirates, Egypt, and Morocco.

Previously, its service was available through accounts usually registered in other markets.

In its announcement, the streaming giant said that it was hoping to drive regional growth through some key Arab markets, but pointed out that its services will not be available in Libya, Iraq, Syria, or Yemen.

The company's services have been available in Israel since March and now, Spotify has added Palestinian territories too as part of its launch in the region.

Spotifys managing director for the Middle East and Africa, Claudius Boller has stated that Middle Easts youthful population and high smartphone penetration is expected to help the company achieve region growth.

The company's premium service per month will cost 19.99 riyals ($5.33) in Saudi Arabia, 19.99 dirhams ($5.44) in the U.A.E., 49.99 Egyptian pounds ($2.8) in Egypt, and $4.99 elsewhere in the Middle East and North Africa.

As part of its launch, Spotify has not only made its free service available in the region, but has also launched its Arab hub collection of playlists of Arab music.

Before its launch in 13 Arab markets this week, Spotify boasted of its services being used by over 191 million active users across 65 markets globally.

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